Food Industry Executive
From Sales Representative to Director of Sales and Business Development, Bruno has led the sales efforts for Barry Callebaut USA, building an extensive sales and distribution network throughout the United States.
As a seasoned professional with more than 25 years of food industry experience, Bruno is known for generating profitable growth, maximizing operational excellence, and building high-performance sales teams. A Gourmet Chocolate pioneer, Bruno played an essential role in first popularizing Imported European Chocolate brands in the United States. Bruno’s expertise spreads amongst all industry segments like Bakery, Hotels/Restaurants/Caterers, Confectionery, Chains, and Ice Cream. Over the years, Bruno established a strong national distribution network, including Specialty Food Distributors, Broadliners such as Sysco and US Foods, and significant Bakery Distributors like Dawn Foods and Bakemark. Bruno also built robust relationships with direct customers across all segments, including regional and national restaurants, QSR, and Bakery chains.
Most recently, Bruno served as the Director of Business Development. He architected a detailed route-to-market NY strategy for seven brands to increase the footprint and grow sales by 30% within NYC and the Tri-State area within three years. It included a first-of-a-kind interactive chocolate academy to train and teach professionals about innovative chocolate techniques.
Before that, Bruno directed all sales efforts for the East Coast Region. He built, coached, and mentored an 11-member team comprised of 7 Regional Sales Managers, 1 Chef, and 3 Sales Support. As a result, his team consistently surpassed yearly sales goals by 15%. In addition, Bruno developed and implemented multi-year sales and marketing plans. He also integrated two acquisitions - Mona Lisa Decorations and Carma Swiss chocolate - and grew sales of acquired businesses by 20%. Under Bruno’s direction and for his entire tenure, the East Region was the continuous top- profit generator among the four regions constituting the North American market.
Bruno holds two Bachelor’s Degrees, one in Marketing from the Fox Business School at Temple University in Philadelphia and one in General Management from l’Institut Franco Americain de Management (IFAM) in Paris. Bruno is also the VP Membership for the French-American Chamber of Commerce - Philadelphia Chapter.
Mr. Casabon is a proud Temple University Graduate where he studied Marketing and International Business.
He is the Chair of the Membership Development Committee for FACC Philadelphia.