Director of Sales
Barry Callebaut, USA
Bruno Casabon is the Director of Sales for the Gourmet and Confectionery Division of the Barry Callebaut Group. Barry Callebaut is the Global leader in manufacturing and processing Chocolate and Cocoa related products. From the Philadelphia Sales representative to the Director of Sales positions, Mr. Casabon has led the Sales efforts for Barry Callebaut USA building the extensive Distribution network throughout the United States as well as in Mexico.
In 1996, Mr. Casabon led a key role in the merger of French Group Cacao Barry and Belgian Group Callebaut U.S. subsidiaries Sales Departments.
In 1998, Mr. Casabon facilitated the integration of the newly acquired Van Leer Chocolate company Sales and Marketing. Based in Jersey City, Van Leer has been the leading chocolate producer for Ice Cream manufacturers all across the United States.
Major customers include national and regional confectioners as well as all national Hotel Chains such as the Hyatt, Marriott and Ritz-Carlton. Bruno is a member of the Barry Callebaut Global Strategic Committee.
Mr. Casabon is a proud Temple University Graduate where he studied Marketing and International Business.
He is the Chair of the Membership Development Committee for FACC Philadelphia.
About Barry Callebaut
With annual sales of about CHF 6.9 billion (EUR 6.0 billion / USD 7.1 billion) in fiscal year 2017/18, the Zurich-based Barry Callebaut Group is the world’s leading manufacturer of high-quality chocolate and cocoa products – from sourcing and processing cocoa beans to producing the finest chocolates, including chocolate fillings, decorations and compounds. The Group runs about 60 production facilities worldwide and employs a diverse and dedicated global workforce of more than 11,500 people.
The Barry Callebaut Group serves the entire food industry, from industrial food manufacturers to artisanal and professional users of chocolate, such as chocolatiers, pastry chefs, bakers, hotels, restaurants or caterers. The two global brands catering to the specific needs of these Gourmet customers are Callebaut® and Cacao Barry®. The Barry Callebaut Group is committed to sustainable cocoa production to help ensure future supplies of cocoa and improve farmer livelihoods. It supports the Cocoa Horizons Foundation in its goal to shape a sustainable cocoa and chocolate future.