Past Event: 2/27/2020
Digital Marketing Strategies that Yield Results:
5 Key Lessons Learned from Running a
Marketing Agency for Over 20 Years
Thursday, February 27th, 2020
6:00 PM - 8:00 PM
​
Graciously Hosted by:
​
​
​
1601 Market Street, 19th Floor, Philadelphia, PA 19103
​
​
​
​
​
​
​
​
​
​
​
Greg shared 5 key lessons learned from running a marketing agency for 20+ years:
1. Why is an effective marketing team the essential element of an effective marketing campaign?
2. What is the story you are telling your clients?
3. What are key components of an effective digital marketing strategy?
4. What are today’s most effective digital marketing tactics?
5. How do you put all the tactics together into an effective digital marketing campaign?
What is Digital Marketing?
​
Digital marketing can best be described as a well-coordinated marketing strategy executed across all digital channels. This includes your website, email campaigns, social media plans, content creation, SEO and paid advertising. Now more than ever, understanding how to knit these together for the greatest impact requires a dedicated team with deep roots in digital. That’s been IQnection for more than 20 years and we’re excited to help you market your brand.
​
Guests participated in networking with French-inspired refreshments before and after the presentation.
Guests brought business cards to exchange with participants and a prize drawing!
​
Business Card Drawing Prizes:
FACC: A Bottle of French Wine Winner: Jim English from Air Liquide
IQnection: Two 1-hour private digital marketing consultations Winners: Eloi Coussin from Adesis and Joyce Lee​ from Indigo
​
An FACC Associate Corporate Member
​
The FACC enjoyed a presentation on Digital Marketing Strategies with
Greg Cawood, President and CEO, IQnection Internet Services, Inc.
​
Meet Our Speaker
Greg Cawood
President & CEO
IQnection Internet Services, Inc.
With roots in website development, graphic design and marketing, Greg’s passion is helping business owners understand how to use the web to fuel growth. Co-founder of IQnection in 2000, Greg has managed organizational change initiatives that have grown IQnection into an agency of more than 20 talented creatives, programmers and content marketers. An early proponent of Inbound Marketing, Greg is committed to results-oriented campaigns, based on performance goals with buy-in from all stakeholders.
​
​
About IQnection Internet Services, Inc.
Our commitment to our customers starts with our team, which is our greatest resource. At IQnection, we believe that the best things that we can do for our customers is to give them access to the best and brightest marketing people around.
​
We take a hard working, humble approach with our clients, and build long term relationships that last many years. We love this industry and what we do. We know that when we assemble a team that genuinely loves their work, and is aligned with our client's success, amazing things happen.
We’ve spent nearly 20 years managing website design, search engine optimization (SEO), and inbound marketing campaigns. It’s allowed us to spot the hurdles on the path to success and overcome them. There’s nothing that makes us happier than celebrating your wins.
Our team has worked with businesses of all sizes from a variety of industries, from small, local family-owned firms to global contract manufacturers.
We’ve created custom technical solutions for ecommerce websites, and crafted memorable, high-impact messaging for B2B and B2C websites.
Think of our team as an extension of your in-house team.
​
For more information about IQnection, visit www.IQnection.com
​
About WeWork - 1601 Market Street
​
Right in the heart of the business district, WeWork's coworking space at 1601 Market Street is a real professional when it comes to growing Philadelphia businesses. With two floors that gaze out on the downtown hustle, and a spacious Class-A lobby, this location reimagines the executive suite. Businesses small and large from a variety of industries flourish here, carving out niches for their respective teams while benefiting from connecting with each other. Enjoy lunches in Rittenhouse Square Park and happy hours at craft cocktail lounges, and commute with ease via the Frankford Market Line to 15th Street Station or PATCO to the 15th-16th Locust Street Station, plus a local parking lot. Make it official at WeWork 1601 Market.
About WeWork - Philadelphia
WeWork is a global network of workspaces where companies grow together. Teams of any size can find refreshingly designed collaborative space, private offices, and meeting rooms that energize their employees and their guests. But WeWork is so much more than four walls—providing community, amenities, events, and technology to evolve space into experience.
Sign up for a tour at one of WeWork's 5 Philadelphia locations at https://www.wework.com/l/philadelphia--PA.