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PR & Networking Strategies

To Boost Your International Outreach

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Thursday, May 23rd, 2024

11:00 AM - 12:30 PM EDT

Complimentary Webinar via Zoom

Registration is required!

Program Overview

The French American Chamber of Commerce is delighted to partner with the Small Business Development Center's (SBDC) International Business Bootcamp (IB2), a 5-week program designed by the SBDC of Temple University and of the University of Pittsburgh, in collaboration with the NSF I-Corps Hub Northeast Region, to expand your knowledge and practical skills in global business and trade. This bootcamp includes presentations, soft-skills development, experience sharing, real-world practice at BIO, individual consulting, and preparation for the NSF I-Corps Propelus Regional Program.

Public Relations and Networking Strategies to Boost Your International Outreach is the last webinar in the 5-week program and features Barbara Wichmann, Founder and CEO of ARTÉMIA Communications

Representatives of small and medium-sized companies who want to boost their internaitonal outreach will benefit from this program, which is offered to prepare participants for the June 3 - 6, 2024 BIO International Convention in San Diego. "BIO" is a leading event in biotechnology and life sciences; 45% of attendees are international. 

Meet the Speaker

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Barbara Wichmann, ARTÉMIA’s founder and CEO, takes a decidedly international approach, something she credits to living in the Netherlands during her formative years. The country’s commitment to an ecological way of life, innovation-oriented attitude and multicultural population shaped her core values of sustainability and diversity.

These have served her — and ARTÉMIA — well as we navigate today’s dynamic, global markets. The agency stays true to its global focus by incorporating localization services in its offerings, thus ensuring that all content is culturally relevant – in the US and abroad. 

After receiving her bachelor’s degree in the Netherlands, Barbara earned a master’s degree in the U.S. She worked internationally as a consultant before founding ARTÉMIA as a women’s business enterprise (WBE) in 1995. In both capacities, she developed and executed strategic communications and marketing as well as VIP partnership development campaigns for clients on multiple continents.

She continues to prioritize DEIA in the areas of public outreach, CSR and ERG initiatives as well as national advertising and culturally relevant, in-language marketing programs.



At ARTÉMIA, we bring global B2B and B2C expertise to all aspects of strategic communications and digital marketing. By combining data analytics with robust creativity we build campaigns that produce measurable results. For over 20 years, we have helped companies – from Fortune 100 / 500s to early-stage startups and governments – engage with and influence audiences through smart, innovative outreach, marketing, and public relations. We seek excellence in everything we do. And we bring consistently strong returns to our clients.

Since our creation in 1995, ARTÉMIA has always strived to produce creative solutions that produce measurable results. We consistently strive to provide our clients with not only superior service but also greater value in all our work. We have built strategic partnerships with diversity teams, public agencies, advocacy groups, certifying organizations and other organizations that strive for excellence as well.

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